Apple’s iOS 14.5 update is turning the digital advertising industry on its head. The new privacy options included in the update will affect ad performance, precision, and reporting. Move Digital Group’s Chief Strategist Larkin Grant explains the impact in detail and why she believes every business using Facebook or Instagram advertising should be prepared for […]
The Top Social Media Marketing Tools: 2021 Edition
Social media marketing tools are essential for anyone in the digital marketing space. After all, a recent study by the Institute of PR found that a typical social media manager averages anywhere from 41-59 hours of work per week. With statistics like that, you take all the help you can get. Social media marketing tools help streamline […]
Digital Marketing Terms Every Marketer Should Know
Keeping up with digital marketing terms and acronyms can seem like learning a foreign language to even the most seasoned professionals. However, getting a better grasp on these industry terms can unlock a whole new world in digital marketing. After this blog, not only will you know that CTR’s and impressions are important, but you’ll […]
What is the Difference Between SEO and SEM and Why Should You Care
There are plenty of acronyms in the digital marketing world these days. Sometimes it can feel like you’re reading through a jumbled alphabet. Two of these acronyms you probably see thrown around a lot are SEO and SEM. In fact, they are often mentioned together because of how closely they coordinate. But what is the […]
Why Digital Marketing is Essential For Your Business
Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running, our customers happy, our bottom line growing. We can all agree that we understand what essential means. So before you know if online marketing (also known as digital marketing) is essential, let’s make sure we […]
Laurie Heard on Inspire to Engage Podcast
Move Digital Group President, Laurie Heard, was recently a guest on the Inspire to Engage Podcast. On episode 12 Laurie discusses Marketing Advice for Businesses During COVID-19 Times. About Inspire to Engage Podcast Inspire to Engage is a podcast created by Huntsville business owner Rachel Eubanks. On it, she talks marketing for small business owners […]
Free Marketing Help for COVID-19
Who: Huntsville small business owners affected by Coronavirus What: Free 45-minute marketing consults from Move Digital Group’s digital marketing experts valued at over $5,500 Why: Why are we giving away our services, considering that they don’t scale? Easy—this is time we reserved for producing Our Valley Events content. And since events have canceled and we […]
The Everything Guide to a Social Media Audit
Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your social media. Whatever else you associate with the word audit is up to you! And if there is still a teensy lingering doubt, here is your guide to making a social media audit easy peasy. […]
How to Analyze Content for Your Social Media Audit
A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s even out there. Do you have the answers? Gold star if you do! If you don’t, keep reading. What is social media content? What do we mean when we use the word content? Content is […]
Getting Your Branding Under Control Through a Social Media Audit
Branding is important for your business, and how your company presents itself on social media is no exception. Since we’re working through a social media audit, this is the BEST TIME in the world to get that branding under control. So if you want to make sure your company image is consistent across all social […]
How to Find All The Profiles For Your Social Media Audit
We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep […]
How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It’s time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated? Does everything look and sound the same? Sometimes little changes can fall through the cracks. We get busy! To help, we created a social media audit template to make this whole process a lot easier! […]