We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep Up With Your Social Media Profiles Part of the audit process is finding all of the social media profiles your company has out in the digital world - the ones you know about, the ones that have managed to … [Read more...]
How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It's time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated? Does everything look and sound the same? Sometimes little changes can fall through the cracks. We get busy! To help, we created a social media audit template to make this whole process a lot easier! And who doesn't love to fill in a spreadsheet? 🙋 âž¡Download our audit template here.⬅ How to Fill Out a Social Media Audit Once you download the … [Read more...]
What is a Social Media Audit and Why Do You Need To Do One?
Audit is not a word you like to hear, am I right? But we can all agree that audits are important to a business. That goes for auditing your social media too. YES, even your social media accounts should be put under the microscope for regular inspection. What is a Social Media Audit and Why Do You Need To Do One? What is an audit? An audit is an official inspection of an individual's or organization's accounts. As it applies to social media, that means taking a long hard look … [Read more...]
What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that "planning is key to success". In social media, EVERYTHING should start with a plan! If you don't know why your business is on Instagram, or not on Snapchat, then how can you use the platform correctly? If you don't understand what your audience is looking for, how will you know how to connect with them? You need a social media marketing strategy to tell you. What is a Social Media Marketing Strategy? A social media marketing strategy is your plan. It's your road map. … [Read more...]
Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That's, right! I said FUN!) It also means you need to be flexible. Changing Your Social Media Plan As You Go You can and should improve your social media plan as you go. How do you know when you need to change? The BIG RED FLAG WARNING is when your Facebook or Instagram (or any other platform you use) measurements start to take a turn and head south a bit. Your social … [Read more...]
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