Audit is not a scary word. Getting an audit is not a bad experience. I'm strictly speaking about auditing your social media. Whatever else you associate with the word audit is up to you! And if there is still a teensy lingering doubt, here is your guide to making a social media audit easy peasy. The Everything Guide to a Social Media Audit 1. Start with our free social media audit template. ⬇️ Download and save your own copy. Download our social media audit template. 2. We … [Read more...]
How to Analyze Content for Your Social Media Audit
A successful social media audit means spending time analyzing content. We're talking about what is getting posted and why it's even out there. Do you have the answers? Gold star if you do! If you don't, keep reading. What is social media content? What do we mean when we use the word content? Content is anything that gets posted - the text, images, graphics, videos, articles and events that are on the timeline of any social media profile. How to Use a Social Media Audit to … [Read more...]
Getting Your Branding Under Control Through a Social Media Audit
Branding is important for your business, and how your company presents itself on social media is no exception. Since we're working through a social media audit, this is the BEST TIME in the world to get that branding under control. So if you want to make sure your company image is consistent across all social media profiles, keep reading. What Do We Mean By Branding on Social Media? What is branding? It's the symbols and words that define who your company is to your customer. For … [Read more...]
How to Find All The Profiles For Your Social Media Audit
We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep Up With Your Social Media Profiles Part of the audit process is finding all of the social media profiles your company has out in the digital world - the ones you know about, the ones that have managed to … [Read more...]
How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It's time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated? Does everything look and sound the same? Sometimes little changes can fall through the cracks. We get busy! To help, we created a social media audit template to make this whole process a lot easier! And who doesn't love to fill in a spreadsheet? 🙋 ➡Download our audit template here.⬅ How to Fill Out a Social Media Audit Once you download the … [Read more...]
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