The days of billboards, commercials, and newspaper advertisements seem to be fading into obscurity these days for professional services firms (unless you are a personal injury lawyer). Instead, digital efforts such as social media advertising, Google ads, and optimized websites are replacing these traditional marketing efforts. But is this switch benefitting companies? We say yes. […]
The Biggest Mistakes You Can Make When Working with a Marketer
Analyzing the mistakes people make working with a marketer led to the discovery of a common thread. It turns out, working with a marketer is a lot like entering into a romantic relationship. That is to say; if you do not have good communication, trust, and respect, you will not succeed. For example, if your […]
Your Company Might Need a New Website
Business owners take pride in their storefront. They order nice signage, hire landscapers, and make sure their windows are clean. So why do business owners let their websites fall into disrepair? Your website is your digital storefront. It is a customer’s first impression of you online. Many customers even find businesses online before they ever […]
Ways to Provide Great Customer Service Using Social Media
If you own a brick and mortar store or office, and a customer walks through the door, that means a potential sale, right? At the very least it’s an opportunity to provide great customer experience. Now how would that customer feel if there were visible staff in your business that ignored them? What if that […]