Your company found a great way to – Build credibility Increase brand awareness Create community goodwill Reach key demographics Stand out from the competition What did you do to meet all of these objectives? Community investment through event sponsorship. Everything you need to do before the big event was covered in Part 1. <<<READ PART 1 […]
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? There’s a surprisingly easy answer to meeting all of those objectives: Community investment through event sponsorship. Once you’ve committed to sponsoring a community event, catch up on what you need to […]
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]
Do you think radio is just for car dealerships and nightclubs? That it’s dying off just like the rest of traditional media?
Think again. Radio is still quite relevant.
As much as we believe in the power of social media, and especially advertising through social media, email is still king.
We love email! Not just we as in me and my co-workers, but we the collective people. 86% of consumers like to receive promotional emails from companies they do business with at least monthly, and 15% like to get them daily
Direct Mail vs Social MediaContrary to what you may have heard, direct mail is not dead.
Direct mail may be considered “traditional” media and is ripe for new ideas and innovation. But you will most certainly receive offers, coupons, postcards, brochures, and maybe even a packet in your mailbox this calendar year.
What’s the saying…. “You don’t know what you don’t know?”
That’s especially true when social media is one of a million things on your to-do list.
As a professional social media manager even I rely on a group effort to stay informed and learn new features. The constant change is a challenge.
Your Facebook ads are up and running. Now what?
That’s a great question. All too often Facebook posts are boosted and… that’s it. Or an ad is set up in Ads Manager but isn’t reviewed until someone wants to see the results.
Don’t do this!
If you could clone your current customers, would you?
And would those clones be more likely to do business with you since they are a copy of your real clients, looking and behaving the same way?
Facebook has a way you can do it, and it’s called a “Lookalike Audience”. Let’s figure out how to use this incredibly useful ad tool.
What’s so special about the Facebook “Boost Post” button? You know, the one that lurks in the corner of every post on your business page?
Facebook even suggests you click it on posts that are performing well. Facebook REALLY wants you to click that button.
Why in the world are digital billboards alive and well in 2017?
When you hear the buzz about social media advertising, there is a reason. It works!