One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here's what I said - We are seeing real-time content pay-off right now with Instagram Stories (Snapchat model) and Facebook Live. Some businesses can, and do, benefit from creating a constant stream of on-trend (gifs, Boomerang, videos, Instagram Stories, etc.) content that is fresh for a 24-hour window, enticing engagement and keeping customers coming back for “what will they do … [Read more...]

Employee advocacy can affect your bottom line in a positive way! Sales and prospecting are shown to increase when employees are connected and use social media. 72% of salespeople that use social media as part of their sales process outperform their peers and exceed their quota 23% more often. Brand messages get re-shared 24 times more frequently when shared by employees vs the brand. 50% of employees that share content to social media post about their employer. 21% of employees are … [Read more...]