Why in the world are digital billboards alive and well in 2017?
When you hear the buzz about social media advertising, there is a reason. It works!
As a small business owner, social media might be low on your priority list, but I’m here to tell you it shouldn’t be.
Social media is forward facing, just like your office, staff, products and services and your branding. And it may be the first impression a potential client has of your business.
2016 has been a great year for Move Digital.
We’ve met many new friends and worked with some amazing new clients. We’ve learned new skills, had some personal adventures and we are ready to usher in 2017.
To close out this year of growth and change, we wanted to share our top blogs and few other favorites.
Being well connected is an asset to a small business owner. Whether it results in actual sales, or in other ways like an excellent PR opportunity or an introduction that helps you fill a vacant position, the payoff can be significant.
As we head into 2017, it’s time to review the basics of networking for a small business. Brush up on your skills and boldly go forth and network.
Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means advertising, to get your content in front of more people, it can also mean paying for workarounds.
Take follower count for instance. If your competition has thousands of social followers while you have hundreds, what can you do to stack the deck?
Figuring out how to talk about products and services on social media can be really hard. If you follow the 80/20 rule, it may be difficult to know where products fit into the mix.
But it can be done and done well.
Digital video has become a part of our day to day lives, growing in production and demand. We are using video to consume information every day, whether for business or personal use. Platforms like YouTube, with it’s billion+ users, are becoming one of our best resources for education and entertainment.
How can you harness the power of video to market your business?
“Should we advertise on social media?”
The answer is YES.
In the 5 minutes it takes to read this article, I’m going to focus on breaking that “yes” down. That yes can often be hindered by two common issues – limited time and limited budget.
There is no magic or trickery to growing a successful social media presence. It takes hard work and dedication.
To grow your business on social media, you will need a strategy and goals.
If you don’t have those in place, stop reading right here… this article won’t do you any good.
Assuming you do have a strategy, here are a few tips and tricks that you can work into your tactics. Growth won’t be an overnight sensation, but the correct approach works every time.
78% of the U.S. population has a social networking profile.
According to recent Pew Research Center report, your employees are using social media to benefit their work experience by-
connecting with co-workers and build on-the-job relationships
getting information that helps them do their job
taking a mental break from work-related tasks
The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of your employees.
The lines between personal and professional are clear as mud, as we like to say in the South.
Facebook, LinkedIn, Twitter and Instagram are all places we socialize with one another… just as we would on a public sidewalk, church foyer or our own living room.
With the lines so blurred, should employers be concerned with what their employees post on social media?
The answer is yes.