Read articles and blogs written by Amy Jones, Account Manager at Move Digital Group.
As much as we believe in the power of social media, and especially advertising through social media, email is still king.
We love email! Not just we as in me and my co-workers, but we the collective people. 86% of consumers like to receive promotional emails from companies they do business with at least monthly, and 15% like to get them daily
Direct Mail vs Social MediaContrary to what you may have heard, direct mail is not dead.
Direct mail may be considered “traditional” media and is ripe for new ideas and innovation. But you will most certainly receive offers, coupons, postcards, brochures, and maybe even a packet in your mailbox this calendar year.
What’s the saying…. “You don’t know what you don’t know?”
That’s especially true when social media is one of a million things on your to-do list.
As a professional social media manager even I rely on a group effort to stay informed and learn new features. The constant change is a challenge.
Your Facebook ads are up and running. Now what?
That’s a great question. All too often Facebook posts are boosted and… that’s it. Or an ad is set up in Ads Manager but isn’t reviewed until someone wants to see the results.
Don’t do this!
If you could clone your current customers, would you?
And would those clones be more likely to do business with you since they are a copy of your real clients, looking and behaving the same way?
Facebook has a way you can do it, and it’s called a “Lookalike Audience”. Let’s figure out how to use this incredibly useful ad tool.
What’s so special about the Facebook “Boost Post” button? You know, the one that lurks in the corner of every post on your business page?
Facebook even suggests you click it on posts that are performing well. Facebook REALLY wants you to click that button.
STOP!!
Why in the world are digital billboards alive and well in 2017?
When you hear the buzz about social media advertising, there is a reason. It works!
As a small business owner, social media might be low on your priority list, but I’m here to tell you it shouldn’t be.
Social media is forward facing, just like your office, staff, products and services and your branding. And it may be the first impression a potential client has of your business.
2016 has been a great year for Move Digital.
We’ve met many new friends and worked with some amazing new clients. We’ve learned new skills, had some personal adventures and we are ready to usher in 2017.
To close out this year of growth and change, we wanted to share our top blogs and few other favorites.
Being well connected is an asset to a small business owner. Whether it results in actual sales, or in other ways like an excellent PR opportunity or an introduction that helps you fill a vacant position, the payoff can be significant.
As we head into 2017, it’s time to review the basics of networking for a small business. Brush up on your skills and boldly go forth and network.
Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means advertising, to get your content in front of more people, it can also mean paying for workarounds.
Take follower count for instance. If your competition has thousands of social followers while you have hundreds, what can you do to stack the deck?
