Facebook has more users than any other social media platform, but you already knew that. Now you have to figure out how to use it to market your business- increase sales, get more website visitors, and manage online customer service. “But how do I DO that?” That's what we hear from our clients too. They hire us to harness the power of Facebook to increase their bottom line. Along the way, we've made a point to learn more, teach more, and be helpful (one of our core … [Read more...]
Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you're performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow or clients who are won or lost. So what are useful metrics for a B2B business to focus on when using Facebook? And how can … [Read more...]
6 Tools to Measure Instagram Hashtag Performance
Hashtags can play a crucial role in your Instagram business strategy. You might be rolling your eyes right now at a blog devoted to hashtag performance, but hear me out. Hashtags can - help content be found track a conversation discover user-generated content track ad and branding opportunities They are useful and, dare I say necessary, in today's Instagram success. But once you've committed to using hashtags on your Instagram posts and ads, how do you know they are … [Read more...]
How to Use Facebook Custom Audiences
I'll let you in on a secret. To get the most out of Facebook advertising, you must understand how to design and use a custom audience. You see, after setting your goals, effective Facebook ads depend on the RIGHT AUDIENCE! How to Use Facebook Custom Audiences So to clarify, what do I mean when I say custom audience? It's just what it sounds like. Facebook defines a custom audience as an audience built from customer data that you already have on hand. What are your options for a … [Read more...]
How to Use Instagram for B2B Business
Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it work for you? Well, consider this your official invitation to the party! How to Use Instagram for B2B Business Instagram is a growing social media platform that is great for building relationships and awareness. Both extremely useful for a B2B business, right? But before we begin, remember this most important rule! DO NOT launch your Instagram page without first … [Read more...]
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