How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable = Having a way to track what you’re doing to get what you want It seems pretty simple to us, but we are always surprised by clients that never considered setting goals for their social media. All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” —Norman Vincent Peale How to Set Measurable … [Read more...]
How Did We Do? Checking In On Our 2018 Predictions
Last year, for the first time, the Move Digital team made social media prediction for the coming year. Hey, we spend A LOT of time researching, listening to, and watching experts and industry peers to stay ahead on all things social media. It's a lot of work to be this knowledgeable! So, for fun, we decided to put our big brains full of information to the test. First, read our 2018 Social Media Predictions here. Then, see if you agree with our grades below. Checking In On Our 2018 … [Read more...]
2019 Social Media Predictions
Another year has passed, and we find ourselves thinking about what'll be most important in the future, and how we can get out in front of it! That's especially important this year with all of the ways social media has not only made news but been the subject of it. We had so much fun making predictions last year (which we will re-visit soon) that we couldn't wait to do it again for 2019! Each of the Move Digital team members took the challenge and offered a prediction for the coming … [Read more...]
Getting Started With Facebook Ads
We say this a lot, but it's true... There is more to Facebook advertising than the "Boost" button. (That might sting, but this is tough love!) Facebook Ads Manager offers you SO many different options that it's worth figuring out. Options that could meet your goals faster, better and for less money. Take one of our recent clients as an example. They had an aggressive goal to double sales over the previous year. They had been boosting their own posts, but knew they needed help with ads. … [Read more...]
Getting Started With Instagram Ads
We know you're busy using Instagram to build an audience of followers and regularly add photos to the gallery. Hopefully, you're also creating a few Instagram Stories? Yeah, you are! Now it might be time to think about using Instagram to get sales, influence users, generate leads, drive web traffic and get conversions. What does that even look like? THINK INSTAGRAM ADS! Getting Started With Instagram Ads #1 How To Use Ads STOP: The first piece of Instagram ad knowledge you need is … [Read more...]
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