We talk about content calendars all the time. We talk about them because we use them! They save us a ton of time and make content planning easy. In fact, we create them for each new client and teach their value at every opportunity. BUT WHAT IS IT?? (It’s okay to ask that question! Even I had to ask it at one point in my career.) A content calendar or template is a blank document that gives you a framework for planning out what content to post and when to post it. When we talk … [Read more...]
A Beginner’s Guide to Creating Reports in Facebook Ads Manager
Another report? Do you really need to spend time creating and keeping up with yet another report? Well, if Facebook Ads are currently part of your marketing strategy, then the answer is yes, you do. Ads reports are a necessary part of the process, or at least they should be. Why? Consistency. Regular reports allow you to spot trends. Reports make it easier to compare apples to apples. Use the data from your reports to plan future campaigns. Export out your report … [Read more...]
How to Use Facebook Ads to Sell More Online
Would you like more people to purchase products in your online store? I bet the answer is a big YES! And just like selling more products, wouldn't it be nice to get more email sign-ups or online applications (if that's your thing)? Do you just need people to come to your website and take a specific action? YES! YES! YES! How to Use Facebook Ads to Sell More Online Consider a Facebook Conversion Ad. What the heck is that? A Facebook Conversion ad is an ad that is optimized for an … [Read more...]
Getting Started: How to Grow Your Instagram Followers The Right Way
When you are trying to grow your Instagram followers, people will give you all kinds of advice! Whether you listen to them or not... well, that's up to you. But if you are here with us right now, might I suggest that our advice is superior? We are going to tell you how to grow your followers the RIGHT WAY! Because there is a right way, and gaming the system or buying "fakes" is not it. Getting Started: How to Grow Your Instagram Followers The Right Way For Instagram to be truly … [Read more...]
How To Research Your Social Media Marketing Plan
Are you struggling to fit social media into your current marketing plan? Do you have a boss who's always asking for something more formal when it comes to social media? Do you have someone continually coming into the office and asking why your business isn't on ______ (insert latest social media trend), or otherwise trying to tell you how to do your job? YOU NEED A PLAN! Having a written social media plan will address all of the above and more. So, how do you go about making one? … [Read more...]
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