Case Study
AEC Firm Transforms Social Media Presence
Discovery:
FPA is an architecture firm that prides itself on turning ideas into stunning buildings. However, they didn’t feel that their social media reflected that, so they came to us with a goal – to elevate their social media presence.
While they had an established presence on Facebook and Instagram, their posting was inconsistent, and they weren’t confident they were resonating with their target audience. Additionally, their social profiles lacked cohesive branding, making it difficult to present a unified and appealing identity to potential clients.
Strategy:
We started with an abbreviated strategy that included:
- Brand Persona Development
- Buyer Persona Research
- Content Strategy
- Social Media KPIs
Launch:
Armed with our strategy, we executed a complete revamp of their social media efforts. This included the creation of cohesive visuals for branding consistency and compelling content tailored to their audience’s interests.
Our launch efforts focused on ensuring consistent posting frequencies and high-quality content across channels. Additionally, we set up and launched their LinkedIn page to expand their audience reach.
Within just a year, the results were clear. FPA saw meaningful growth across all their social platforms. Their target audience was engaging, connecting, and actively following the brand’s evolution.