We need more emails for our weekly email blast. One of our clients needs people to request more information about their services. Another client would like people to call and schedule an appointment. If only there was a Facebook ad that made it easy for someone to do these things while scrolling through their feed? OH, BUT THERE IS! It's called a Facebook Lead Gen ad, with Gen being short for Generation or Generating. The goal of this Facebook ad is to "generate a lead". Lead Gen … [Read more...]
Archives for March 2019
How to Use Facebook Ads to Sell More Online
Would you like more people to purchase products in your online store? I bet the answer is a big YES! And just like selling more products, wouldn't it be nice to get more email sign-ups or online applications (if that's your thing)? Do you just need people to come to your website and take a specific action? YES! YES! YES! How to Use Facebook Ads to Sell More Online Consider a Facebook Conversion Ad. What the heck is that? A Facebook Conversion ad is an ad that is optimized for an … [Read more...]
How To Create a Facebook Traffic Ad to Send Visitors to Your Website
Do you sell stuff on your website? Do you publish a blog? Does your website have a place to collect information (email sign up, application, survey)? If you answered YES to any one of those questions, you need people to ACTUALLY VISIT your website. So they will do what you need them to do. One way you do this is by sharing the website address (also called a link). Social media is one of the best places to share your website links and direct people to your website! Facebook also has a … [Read more...]
Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That's, right! I said FUN!) It also means you need to be flexible. Changing Your Social Media Plan As You Go You can and should improve your social media plan as you go. How do you know when you need to change? The BIG RED FLAG WARNING is when your Facebook or Instagram (or any other platform you use) measurements start to take a turn and head south a bit. Your social … [Read more...]