Let's talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That's a lot to unpack. Let's back up for a second. What is an Instagram Story? In its basic form, an Instagram Story is a feature of Instagram that allows users to post pictures or videos that disappear in 24 hours. The Stories live at the very top of your Instagram feed in consecutive order. They allow creativity on the video or photograph through the addition of gifs, text, … [Read more...]
Archives for January 2019
Should Your Business Be On Instagram?
Should your business be on Instagram? Yes. No. Maybe. It's okay to take some time and find out the right answer. Here are a few things to consider. Should Your Business Be On Instagram? Deciding to be (or stay) on Instagram is not one to take lightly. I know we are talking social media here, but it's a big commitment! Think about all of the time taking photos, gathering or curating pictures, editing pictures, creating or gathering graphics, writing posts, researching and … [Read more...]
How to Set Measurable Social Media Goals
How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable = Having a way to track what you’re doing to get what you want It seems pretty simple to us, but we are always surprised by clients that never considered setting goals for their social media. All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” —Norman Vincent Peale How to Set Measurable … [Read more...]
8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it's quantifiable in different ways. Determining what success means to you and your social media strategy can be tough. Even today when social media is an expected component of your marketing efforts, it can be hard to gauge. 8 Steps To Achieve Social Media Marketing Success If you are still struggling to figure out what makes your social media "successful", we are here to help with 8 simples steps. We say simple but we really mean … [Read more...]
How Did We Do? Checking In On Our 2018 Predictions
Last year, for the first time, the Move Digital team made social media prediction for the coming year. Hey, we spend A LOT of time researching, listening to, and watching experts and industry peers to stay ahead on all things social media. It's a lot of work to be this knowledgeable! So, for fun, we decided to put our big brains full of information to the test. First, read our 2018 Social Media Predictions here. Then, see if you agree with our grades below. Checking In On Our 2018 … [Read more...]