Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram is pretty filtered pictures and rows of hashtags, you might not understand how. Through Facebook's Ads Manager platform, you can use Instagram to place targeted ads, generating business leads and creating conversions. And, you can use the built-in analytics to see who is engaging and what content resonates with your audience. If you're new to Instagram for business or are … [Read more...]
Archives for October 2018
Facebook for Business: Your Guide to Getting Started With Facebook
Facebook has more users than any other social media platform, but you already knew that. Now you have to figure out how to use it to market your business- increase sales, get more website visitors, and manage online customer service. “But how do I DO that?” That's what we hear from our clients too. They hire us to harness the power of Facebook to increase their bottom line. Along the way, we've made a point to learn more, teach more, and be helpful (one of our core … [Read more...]
7 Simple Steps To B2B Social Media Marketing Success
For B2B companies today, social media has become your new "front door". Because it's now a gateway to your business, it's important to look at the different challenges and opportunities that are specific to a B2B. How are you maximizing your social media efforts, following a clear marketing strategy and meeting your business goals? We've got a few ideas. 7 Simple Steps To B2B Social Media Marketing Success 1. Make It Mobile When planning social media content, especially graphics and video, … [Read more...]
Examples of Instagram Ads That Work and Why
Give yourself a break; we are all still new to running ads on Instagram. And with so many options, how do you make sure that your message and ad content are achieving your goals? It's also easy to get rushed and not put as much effort into making sure everything is working the way it should. Especially with Instagram. Looking at examples of other Instagram ads can help you figure these things out. We all could use some inspiration! Examples of Instagram Ads That Work and Why What were … [Read more...]
The Beginners Guide to Instagram Advertising
Ready to give Instagram Advertising a try? If you are already running Instagram ads, this will be an excellent refresher for you. If you are new to social media ads, here is our step by step guide to get started! The Beginners Guide to Instagram Advertising Step 1: This is your friendly reminder that Facebook owns Instagram and all of your Instagram ads are run through Facebook Ads Manager or Business Manager. Make sure they are connected through the settings on your Facebook … [Read more...]