You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of those affected by the breach, Facebook logged you out of your account. You should have received a notification on the top of your newsfeed about what occurred. Facebook has also confirmed that third-party sites (websites and apps) that users logged into using their Facebook accounts may be affected. According to Facebook, the issue is fixed. But you may be asking what do I … [Read more...]
Archives for September 2018
Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you're performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow or clients who are won or lost. So what are useful metrics for a B2B business to focus on when using Facebook? And how can … [Read more...]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like... metrics, analysis, data... "insight" into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It's a lot. We're here to give you the info you need to know right now to strip away the mystery of Insights. Ready? A Beginners Guide to Facebook Page Insights Page … [Read more...]
6 Tools to Measure Instagram Hashtag Performance
Hashtags can play a crucial role in your Instagram business strategy. You might be rolling your eyes right now at a blog devoted to hashtag performance, but hear me out. Hashtags can - help content be found track a conversation discover user-generated content track ad and branding opportunities They are useful and, dare I say necessary, in today's Instagram success. But once you've committed to using hashtags on your Instagram posts and ads, how do you know they are … [Read more...]
How to Create Instagram Lead Ads
If you are using social media to generate business leads, look no further than Instagram. Did you even know you could run Instagram lead ads? Lead ads allow someone to show you they're interested in what you have to offer by providing personal information. If someone gives you their info and opens a path for communication, that's a lead! How to Create Instagram Lead Ads Before you place any ads on Instagram, make sure your bio is optimized to collect leads. Your bio can and should include a … [Read more...]