Aren't we all addicted to Instagram Stories? Whether it's your from a best friend or a fav coffee shop, stories give us immediate insight into what's happening RIGHT NOW! And checking them a couple of times a day for fear of missing out (FOMO) is real. They do disappear after 24 hours after all. But Instagram Stories ads don't! How to Create Instagram Stories Ads Instagram Stories ads appear in between the stories of the people and brands you follow. While the Instagram app is … [Read more...]
Archives for August 2018
Examples of Facebook Ads That Work and Why
When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It's easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your goal. We know! That's why sometimes, we all need a little inspiration! Looking at examples of other, GOOD, Facebook ads can shine a light on ways to accomplish your goal that you hadn't thought … [Read more...]
How to Keep Up With Social Media When Everything Keeps Changing
Social media is always changing. Don't believe us? Then you haven't been paying attention the last 5 years. If, on the other hand, you have a social media strategy in place but you've struggled to keep up with the ever-changing landscape and algorithms so that it works properly... relief is here! Keeping up with the changes doesn't have to be time-consuming or expensive. How to Keep Up With Social Media When Everything Keeps Changing We all have budget and time constraints. It's the … [Read more...]
How to Use Facebook Custom Audiences
I'll let you in on a secret. To get the most out of Facebook advertising, you must understand how to design and use a custom audience. You see, after setting your goals, effective Facebook ads depend on the RIGHT AUDIENCE! How to Use Facebook Custom Audiences So to clarify, what do I mean when I say custom audience? It's just what it sounds like. Facebook defines a custom audience as an audience built from customer data that you already have on hand. What are your options for a … [Read more...]