Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what's available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel is a big deal! We use it, and we use it consistently. Are you wondering what the Facebook Pixel is and why it matters? What Is The Facebook Pixel and How Do You Use It For … [Read more...]
Archives for July 2018
How to Set a Facebook Ad Budget
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are a couple of things to consider BEFORE you set your Facebook ad budget as these can affect the cost of your ads. What Affects Cost? 1. Seasonality When more businesses are spending money on Facebook ads, they … [Read more...]
A Beginners Guide to Facebook Ads Manager
There is a whole world BEYOND hitting the "Boost Post" button to advertise on Facebook. And we get it... Facebook Ads Manager can be intimidating. That's why we are here today, to walk you through our Beginner's Guide to Facebook Ads Manager. Try and follow along while you read, and let's get you comfortable with all that Facebook really has to offer an advertiser! A Beginners Guide to Facebook Ads Manager We are going to start with the most frequently used (and useful) sections of ad … [Read more...]
How to Use Instagram for B2B Business
Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it work for you? Well, consider this your official invitation to the party! How to Use Instagram for B2B Business Instagram is a growing social media platform that is great for building relationships and awareness. Both extremely useful for a B2B business, right? But before we begin, remember this most important rule! DO NOT launch your Instagram page without first … [Read more...]
How to Sell More on Instagram
Where are people finding out about new products in the age of social media? Well, 60% of them are finding out on Instagram! Hey, I agree because that's been my new favorite place to go "shopping". An even more impressive statistic? Three-quarters take action after seeing a post. Turn those actions into sales! How to Sell More on Instagram Businesses can GET followers on Instagram (yes, even organically!), but how do you sell them on your products and services once you have them? Let's … [Read more...]