What can you do if traditional advertising isn't bringing people out to your event? That's the problem our client was facing. And they desperately needed more people to attend their events. If you know us at all, you know we came in with a solution that involved social media advertising! Why? Because it works. We used social media advertising to increase event attendance for our client. Case Study: Increase Event Attendance Even though this business used Facebook event pages, on … [Read more...]
Archives for April 2018
Facebook Page vs Group: Why Your Business Should Have a Facebook Page
Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have a Facebook Page. If you are on the fence about putting your business on Facebook, or if your page is dormant, now is the time to get in the ballgame. Personally, though, don't you LOVE Facebook groups right now? You might even belong to a bunch, just like me. Maybe you should skip the page and take your business straight to a Facebook group? Not so fast! Why Your Business … [Read more...]
Facebook Page vs Group- Why Your Business Should Have a Facebook Group
You know how Facebook is always changing things. Well, right now Facebook loves groups... and so do I! I belong to 40 Facebook groups! They range from groups of experts who help me do my job better, to groups that exist just to plan a friend's birthday party. I see new groups created every day! Should your business have a Facebook group too? According to Facebook, the difference between a page and a group is: is a brand's public online presence. is a space for people to … [Read more...]
Case Study: Social Media Lead Generation
Can social media generate leads? You bet it can. We helped a recent client do just that. This client's business development team needed more efficient lead generation. Their current social media plan, though seemingly effective, just wasn't getting it done. We worked together to create a new social media strategy to help them stand out with their audience and bring in more leads. What did we do? Case Study: Social Media Lead Generation First of all, we created a new social media … [Read more...]