You get a notification that there's a comment on the latest Facebook post for your business. It's a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public "reply" comment... just like the original. But, wouldn't it be so much easier to hide or delete the comment and ignore it? Not at all, and here's why. Your Business Should Respond Publicly on Social Media and This is … [Read more...]
Archives for March 2018
Your Business Should Be Creating Video Content on Social Media and This is Why
We talk about creating video content on social media a lot. Like, a whole lot. And for good reason. And if you're still not creating video content, it's time to reconsider. Videos work! Video content on social media is more memorable (43%) in comparison to text (18%) and images (36%). 53% of people want to see more video content from marketers. Look at this quote from Hubspot's Video Marketing guide - “...video production has become vastly more accessible to marketing teams of … [Read more...]
Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren't doing, but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we're going to bypass those excuses and tell it to you straight. Let's start with social media advertising! Did you know: Instagram ads receive 2.9x higher brand recall than Nielsen’s norms for online advertising. Facebook desktop ads have 8.1x higher (CTR) … [Read more...]
Case Study: Social Media Customer Care
What happens when increased awareness brings out an increase in customer complaints? That's precisely what happened to our client when we began to raise their brand awareness. The increase in exposure resulted in some negative reviews. We worked together with the client to focus on solving these customer service issues with a robust social care strategy. What did we do? Case Study: Social Media Customer Care One of the first steps in a social care strategy is to engage in active … [Read more...]