The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we've seen better than news we've heard. Why is that important in social media? We're glad you asked! Tips to Improve Your Social Media Photos You will answer YES to the following questions, right? Do you want your social media content to stand out? Would you like to make an … [Read more...]
Archives for February 2018
Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term "influencer marketing". Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made - Partnering with companies or individuals to spread a product message to related audiences is not a new concept. In fact, many consumers are growing tired of … [Read more...]
Should Your Business Focus on Quality Over Quantity?
It wasn't hard for me to make a prediction for 2018. I've been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here's exactly what I said - Less IS more. Last September, Nike posted 5 times on Facebook. In October they posted once. We consistently see fewer, but excellently crafted posts among leading brands like Coca-Cola, Samsung, and well, … [Read more...]
Is Your Business Using Advanced Targeting and Personalization?
It's my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it's no wonder I said - The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, you must do something to stand out. Personalization is the obvious next step – it gives users useful information about a company when they want to see it, leading to lower ad costs and more … [Read more...]