One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here's what I said - We are seeing real-time content pay-off right now with Instagram Stories (Snapchat model) and Facebook Live. Some businesses can, and do, benefit from creating a constant stream of on-trend (gifs, Boomerang, videos, Instagram Stories, etc.) content that is fresh for a 24-hour window, enticing engagement and keeping customers coming back for “what will they do … [Read more...]
Archives for January 2018
How Your Business Can Use Facebook Live
We've been discussing the importance of video in social media. Let's delve into one of the most critical video techniques that should be on your social media radar - Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it's happening. Users also comment 10x more frequently on Facebook Live videos than other videos. How Your Business Can Use Facebook Live Facebook favors its live video feature and you can use it to - Increase Facebook … [Read more...]
Shooting Your Own Facebook and Instagram Videos for Business
Are you still apprehensive about making a video to use on Facebook or Instagram? Then this is the post where we spill all our secrets. Once you read this, you'll know exactly what we tell our clients and class attendees. It's important to note that this is advice for the videos that fall outside the range of your professional marketing videographer. We recognize that there are times you when need an expert. Shooting Your Own Facebook and Instagram Videos for Business Take this advice to … [Read more...]
Our Best Facebook and Instagram Video Advice for Businesses
We can't ignore the video that fills our news feeds. And it's pretty obvious we don't want to! People are posting 75% more videos on Facebook than they did a year ago. With 8 billion average daily video views from 500 million users, it's what everyone wants to see. Look at these stats - Videos now make up 30% of the stories on the News Feed Facebook is the 2nd largest referral source for video <<<<<< LOOK! Facebook videos are visible on Google search … [Read more...]
2018 Social Media Predictions
We work hard to stay ahead. To get out in front of what's new in social media. Since we are continually researching, listening, learning, and sharing, wouldn't it be fun to predict what'll be important in 2018? Each of the Move Digital team members took the challenge and offered a prediction for the coming year. See what we have to say about the social media strategy hot topics of 2018! Move Digital 2018 Social Media Predictions 1. REAL-TIME CONTENT WITH A SHORT LIFESPAN - Amy Jones, … [Read more...]