Is your company looking for ways to - Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? There's a surprisingly easy answer to meeting all of those objectives: Community investment through event sponsorship. Once you've committed to sponsoring a community event, catch up on what you need to do BEFORE the big event in Part 1 of our series. <<< READ PART 1 NOW >>> Now that you … [Read more...]
Archives for May 2017
Maximize Your Company’s Event Sponsorship (Part 1)
Is your company looking for ways to - Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It's true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways to check all those boxes is to sponsor a community event. From a non-profit event to a chamber initiative to a … [Read more...]
Traditional vs. Social: How Television & Social Media Stack Up
When you think of traditional media, the biggest behemoth of them all is television! It's also the one that has been most affected by the new kid on the block of digital media. To television's credit, it hasn't waived its fist and said "get off my lawn" but instead has tried to adapt to and compliment digital media. Hey, television knows that 86% of its viewers always skip through commercials, but that's what pays the bills, so innovation is a big deal. Television still needs and wants … [Read more...]