Why in the world are digital billboards alive and well in 2017? While billboards might be considered dinosaurs in the marketing industry, we the people have an ever-shortening attention span. I can't blame businesses for seeking a captive audience and few seconds of attention. Put that on daily repeat, and the message will start to seep into one's sub-conscience. SCORE! But what about social media? It's cheaper and more targeted. Isn't that the more responsible way to spend your … [Read more...]
Archives for February 2017
4 Ways an Agency Can Help Your In-House Marketing Team
Large companies (think Coke, Nike, Chick-Fil-A) have in-house marketing teams. But did you know they also employ agencies? Business owners often assume they have no need for an agency believing they have everything required in their in-house team. Or, more often, their in-house team fears that an agency means their replacement. We feel the opposite is true in both cases. In-house teams can often find value in outsourcing complex tasks to experts who spend their time keeping up-to-date … [Read more...]