Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means advertising, to get your content in front of more people, it can also mean paying for workarounds.
Take follower count for instance. If your competition has thousands of social followers while you have hundreds, what can you do to stack the deck?
LinkedIn is often considered a social platform for professional networking.
But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on.
While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can save you time if you know how to use them.
Business professionals spend 47 hours a week at work, 52 minutes a day commuting, and 42 hours a year stuck in traffic jams.
Our work days are longer and free time is shorter.
But even on a tight schedule, it’s crucial to find new ways to stay relevant in your industry, keep up on business trends, and learn from other professionals.
Figuring out how to talk about products and services on social media can be really hard. If you follow the 80/20 rule, it may be difficult to know where products fit into the mix.
But it can be done and done well.
