Archives for September 2016

“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.”

A few weeks ago, that was said to me in the middle of a meeting with potential clients.

They are failing at social media.

And even though social media continues to be at the top of the list for most business owners (and marketers), it’s just not giving them results. It’s not yielding a return on investment. It’s not doing anything.

Why? Why are these companies failing at social media?

As you read this case study, keep in mind this process of creating a data-driven strategy can be applied to any industry or company with concrete goals. I would strongly encourage following along with your own company in mind, and see how these tactics can be applied in your situation.

78% of the U.S. population has a social networking profile.

According to recent Pew Research Center report, your employees are using social media to benefit their work experience by-

connecting with co-workers and build on-the-job relationships
getting information that helps them do their job
taking a mental break from work-related tasks
The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of your employees.