Archives for September 2016

“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.” A few weeks ago, that was said to me in the middle of a meeting with potential clients. They are failing at social media. And even though social media continues to be at the top of the list for most business owners (and marketers), it's just not giving them results. It's not yielding a return on investment. It's not doing anything. Why? Why are these … [Read more...]

Does it feel like every time you turn around there is a new shiny app, program, or social media platform? Something that promises you’ll reach more people to sell your products in an innovative and effective way? “C’mon, all the cool kids are using it!” they say. And, before you know it, you are feeling the pressure of being left behind if you aren’t using it too. But will you? Everyone Else is Doing It When you were a child did your mother ever scolded you for making a poor decision … [Read more...]

Our client Sam had a problem. His advertising strategy had remained unchanged for years and ticket sales were not hitting expectations. He had an audience but knew there were opportunities for additional sales. Digital marketing efforts were yielding great results, but we were given just a small portion of his marketing budget to work with. With the results of our digital marketing efforts in hand, it was time for Sam to trust us with some big changes. Start with the Data As you read … [Read more...]

78% of the U.S. population has a social networking profile. According to recent Pew Research Center report, your employees are using social media to benefit their work experience by- connecting with co-workers and build on-the-job relationships getting information that helps them do their job taking a mental break from work-related tasks The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of your employees. It's time to … [Read more...]