“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.”
A few weeks ago, that was said to me in the middle of a meeting with potential clients.
They are failing at social media.
And even though social media continues to be at the top of the list for most business owners (and marketers), it’s just not giving them results. It’s not yielding a return on investment. It’s not doing anything.
Why? Why are these companies failing at social media?