Simple things can make a big difference. We are pleased to present this case study about one simple, yet impactful, change. Brand impressions increased by 138% with local verification The Challenge Facebook users frequently check-in to their favorite locations. They like to post pictures and tag pages when sharing an experience with family and friends. When fans correctly tag pages there are many benefits for the business including: creating word of mouth advertising brands can … [Read more...]
Archives for August 2016
Customer Retention: 3 Ways to Keep Your Best Clients
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition. For instance... Last summer we ran a short social media campaign for a small, local company that led to 255 new customers. That might seem like a huge success, but they were unprepared for the uptick in their business. They became overwhelmed, having to close their doors early some days due to lack of supplies and … [Read more...]
Social Media Policy Best Practices
The lines between personal and professional are clear as mud, as we like to say in the South. Facebook, LinkedIn, Twitter and Instagram are all places we socialize with one another... just as we would on a public sidewalk, church foyer or our living room. With the lines so blurred, businesses should be concerned with what their employees post on social. With 74% of all adult internet users on social networking sites, it's an inescapable part of our lives, whether we are in the four walls of … [Read more...]
Simple Advice for Giving a Great Presentation
In spite of ever changing technology, the basic Powerpoint presentation is very much alive and well. It remains standard business practice. And is still most-often delivered via projector onto a pull-down screen. Private business, educators, government contractors and non-profits rely on this method of presentation to effectively deliver their message. But thanks to better training, tools, software and technology, our presentations can be even more effective. And our messages can stick with … [Read more...]