Simple things can make a big difference. We are pleased to present this case study about one simple, yet impactful, change.
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition.
Marketing isn’t just about getting new customers. It’s also about keeping existing ones. Landing a new client is said to be five times the cost of retaining an existing client. In other words, prospecting and business development is much harder (and more expensive!) than generating repeat business.
The lines between personal and professional are clear as mud, as we like to say in the South.
Facebook, LinkedIn, Twitter and Instagram are all places we socialize with one another… just as we would on a public sidewalk, church foyer or our own living room.
With the lines so blurred, should employers be concerned with what their employees post on social media?
The answer is yes.
In spite of ever changing technology, the basic Powerpoint presentation is very much alive and well.
Private business, educators, government contractors and non-profits rely on this method of presentation to effectively deliver their message.
But thanks to better training, tools, software and technology, our presentations can be even more effective. And our messages can stick with our audience long after they leave the room.