Archives for March 2016

Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Social Media Reporting: Showing Your Boss More Than Just Results At Move Digital, we manage all sorts of social media campaigns with different goals and objectives. Regardless of the client’s campaign, there are four things that guide our reporting: Goals Audience Results Recommendations & Action Items GOALS Social media can drive brand awareness, assist with customer … [Read more...]

Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley. He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog? As part of their class, his students each started a blog and tracked its performance using Google Analytics. The outcome? Once his students had built up a collection … [Read more...]

Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it's doing! That your product works. That your service produces results. That your clients are happy. So, how do you do that? What are the pieces and parts of a great case study? Most industries can benefit from showcasing real-life situations in which their products and services performed well. Why? Because word-of-mouth is a powerful thing. Case studies don't have to be … [Read more...]

Let’s be honest for a minute, reporting is NOT usually the most exciting part of our job, right? Many times the dreaded reporting process gets pushed down the “to do” list until there are just no excuses left. The complaints we often hear go something like this: Reports take too long, it's a waste of time because the client doesn't read it anyway, and when reports are read there is a lack of follow through on the action items. Reporting doesn’t have to be like this though. At Move Digital … [Read more...]

Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do you seem to rush from task to task and never seem to finish anything? As a busy business owner and marketer, I understand how frustrating it can be to come home after a busy day and think “what did I accomplish today..?”.  If you are like me, you need ways to get more done in less time.  And, you need systems that are both simple yet effective. Here are my favorite time management … [Read more...]