Did you know that 73% of executives don’t believe that marketers are focused enough on results?
Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley.
He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog?
As part of their class, his students each started a blog and tracked its performance using Google Analytics.
Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it’s doing!
That your product works.
That your service produces results.
That your clients are happy.
So, how do you do that? What are the pieces and parts of a great case study?
Let’s be honest for a minute, reporting is NOT usually the most exciting part of our job, right? Many times the dreaded reporting process gets pushed down the “to do” list until there are just no excuses left. The complaints we often hear go something like this: Reports take too long, it’s a waste of time because the […]
Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do you seem to rush from task to task and never seem to finish anything?
You probably suspect that social media can be an important part of your accounting firms marketing. Otherwise, you wouldn’t be reading this blog. Social media can give your brand followers and help drive website traffic!
A significant and time-consuming part of working with a new financial client is developing their marketing strategy.
That effort is worth it though. The strategy is the all-important engine that will drive their marketing train.
Instagram recently revealed that over 200,000 businesses have taken advantage of their advertising platform since it was launched in September 2015.
This announcement lead us to explore the business of Instagram.
What types of businesses are using the platform in their marketing efforts? Who is today’s Instagram consumer? How are businesses leveraging Instagram to further their marketing goals?
You may have heard that business blogging is a critical part of a modern marketing strategy.
But how frequently does your business need to publish content to really see a return in your marketing efforts?