Archives for February 2016

Larger audience = more sales. It seems logical; the more people who know about your product, the more you'll sell, right? WRONG! Targeting everyone in your marketing efforts is a waste of money. You have to be strategic. Your business' products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your … [Read more...]

Content creators have so many great app and website tools to help make amazing images, what's one more in the mix? Are we even capable of turning away from *Canva long enough to notice what's new? Well... I've got news for you. A little game-changer app launched in December 2015 is making waves. Let me introduce you to Adobe Post. Adobe Post Will Be My Go-To App in 2016 Adobe Post is Adobe's first foray into a mobile design app specifically for social sharing. The fact that Adobe is behind … [Read more...]

We often get the question from our clients (and potential customers)- "Should email be part of our marketing mix?" The simple answer is YES. Often you need email marketing. In fact, reports show that email marketing continues to drive more conversions than any other marketing channel. Here are three reasons why you should integrate email into your businesses current marketing plans. 3 Reasons Why You Need Email Marketing 1. Return on Investment Most traditional forms of advertising can be … [Read more...]

Blogging can be fun, satisfying and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content that you are immensely proud of. Sometimes though, the unfortunate rut will occur. This can bring the entire content creation process to an uncomfortable halt. That's ok. With a few good content prompts on hand, getting out of your blogging rut is easy. 7 Great Prompts to Get Out of Your Blogging Rut 1. CREATE A PICTURE POST Maybe your blogging … [Read more...]

For Move Digital, Slack has fulfilled our mission of making work life simpler, more pleasant, and more productive. You see, before Slack came along, the Move team communicated in the ways we found most convenient – email, text message, Facebook message, etc. The problem was, our communication channels weren't consistent. I could never predict which platform a communication would come in, which sometimes made it hard to keep up. If you've found yourself in a similar situation, now might be the … [Read more...]