return on ad spend
increase in product sales
This pilates studio and activewear store owner was the sole person running their social media platforms. It wasn’t long before they realized that they couldn’t devote the time needed to running social media ads as well as running the company.
When they came to us, they had only boosted posts, not run targeted social media ads. As a strong lifestyle brand, our client knew who their customers were, but they didn’t understand the best way to reach them with social advertising.
Our ad team sat down to work with them on a plan to meet their aggressive sales goals- doubling their previous years Black Friday sales.
We first targeted custom audiences with interests including activewear brands and exercise. Next, we developed a lookalike audience based on the emails collected from people who had previously shopped in the store. Using a series of carousel and video ads, we allowed the creative to tell its product story.
Our client successfully reached more new customers, sold more activewear, and met their aggressive sales goals. The ads led to:
- 1256% return on ad spend (Facebook and Instagram combined)
- 122% increase in sales